Archive for July, 2010

Smells like teen something something.

Saturday, July 17th, 2010

Unless you’re in the Klan, who doesn’t like this guy??

It’s been awhile since I’ve seen a worthy piece of kick arse viral marketing. Most of us have had the pleasure of seeing the killer Old Spice advert doing the rounds of the Interwebs over the last six months. The owners of Old Spice (Procter & Gamble Co) have seized on the popularity of the original advert, and have gone forth to release more than a handful of supporting videos over the last few days to capitalise on their good thing. There is now over 180 Old Spice Guy clips out there! As of today, these adverts account for eight of the top eleven most popular videos on YouTube.

Marketing agency Wieden+Kennedy’s “Smell Like A Man” campaign has been executed flawlessly. They’ve used this medium to engage the viewer as opposed to selling at the viewer. When was the last time you took enough notice of an advert in a newspaper to actually remember it?? I read a newspaper this morning and I couldn’t tell you a single product advertised, (let alone seeing LL Cool J having a fail swing for the Old Spice crown).

So most print is on the way out, and when adverts come on the television I’m usually at the fridge…
But when I’m in front of my monitor, they’ve got me! (Just like I’ve got you now). We (the next 50 years of consumers) have grown up with the internet in our youth, which just reconfirms that this is the future of quality marketing.

In other news, Ginger is about to call an Australian election in the next 10 minutes, and the new Norma Jean album is fucking amazing.

How to win friends and that’s about it.

Friday, July 2nd, 2010

Like this isn’t going to make money.

Young Mark Zuckerberg has an interesting background when it comes to his little business. So much so that David Fincher (FightClub / Se7en) has seen fit to bring us The Social Network, à la ‘FaceBook, The Movie’. Now, I’m not really a movie buff, but having looked into who’s actually involved in this film, I have pretty high expectations for this to kick some serious arse (in both quality, and success)… and I’m sure Mark is in there for a slice of the box office, and good on him! It’s his beast, not yours. You just feed it! Everyone craves a good Love/Hate story, and more so when the lead has the legal right to release a coffee table book of all your deleted photos. It’s been a while since the last good business movie (Glengarry Glen Ross), but I’m thinking this could end up being Gen Y’s ‘Wall Street’.

N.B: I called this three months before release date.

Oh. Did I mention it’s a Trent Reznor soundtrack?