Posts Tagged ‘Old Spice’

Smells like teen something something.

Saturday, July 17th, 2010

Unless you’re in the Klan, who doesn’t like this guy??

It’s been awhile since I’ve seen a worthy piece of kick arse viral marketing. Most of us have had the pleasure of seeing the killer Old Spice advert doing the rounds of the Interwebs over the last six months. The owners of Old Spice (Procter & Gamble Co) have seized on the popularity of the original advert, and have gone forth to release more than a handful of supporting videos over the last few days to capitalise on their good thing. There is now over 180 Old Spice Guy clips out there! As of today, these adverts account for eight of the top eleven most popular videos on YouTube.

Marketing agency Wieden+Kennedy’s “Smell Like A Man” campaign has been executed flawlessly. They’ve used this medium to engage the viewer as opposed to selling at the viewer. When was the last time you took enough notice of an advert in a newspaper to actually remember it?? I read a newspaper this morning and I couldn’t tell you a single product advertised, (let alone seeing LL Cool J having a fail swing for the Old Spice crown).

So most print is on the way out, and when adverts come on the television I’m usually at the fridge…
But when I’m in front of my monitor, they’ve got me! (Just like I’ve got you now). We (the next 50 years of consumers) have grown up with the internet in our youth, which just reconfirms that this is the future of quality marketing.

In other news, Ginger is about to call an Australian election in the next 10 minutes, and the new Norma Jean album is fucking amazing.